What: The Power and Dangers of Search Marketing
When: 10-11am, Tuesday November 14
Where: Alliance Title, 9381 East Stockton Blvd., Elk Grove
Who: Mark Sprenger, President & CEO eSourceAgent.com
Agents potential targets for on-line scams
(Sacramento, Calif.) The cooling real estate market could make agents vulnerable to internet marketing scams, warns online advertising professional Mark Sprenger. Sprenger, President and CEO of eSourceAgent.com, will be the keynote speaker at a free seminar on the power of search marketing in real estate later this month. "Real estate agents looking for an edge in the market know just how effective search marketing is,” says Sprenger, “but too often marketing websites make promises they’ll never keep.” Recently, Sprenger, who is a certified by Google as an advertising professional, published a guide specifically written for real estate agents. He lists the following as the top scams agents pay good money for and rarely get a return:
- Guarantees to get agents top ranking on sites like Google and Yahoo!
- Guarantees to bring a website a specific number of hits per month.
- Promises to distribute your site on search engines across the web.
"Those kinds of guarantees and promises are like an agent selling someone ‘beach front property’ when in reality they’re selling swamp land,” says Sprenger. But he notes there are ethical and effective search marketing websites, if an agent knows what to look for. Sprenger helped launch one of those sites, eSourceAgent.com and is now helping agents across the country harness the power of search engines.
For speaking engagements or further information contact David Freitas at 916-853-2316 or e-mail david@eSourceAgent.com
eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing specifically for real estate agents. Incorporated in August, 2005, eSourceAgent employees have decades of experience in software development and marketing expertise. www.eSourceAgent.com